bold idea
Dismantle income, language, and education barriers to health and well-being for Hispanic women and their families in the U.S. by delivering culturally tailored and accessible chronic disease and cancer prevention programs.
organization overview
ROSAesROJO makes wellness and prevention accessible to Hispanic women and their families in the United States. It educates them on the topics of nutrition, mental health, and physical activity, using cultural humility and community care as part of its social innovation. ROSAesROJO leads Hispanics to live healthier lives and reduce the incidence of chronic diseases, primarily cancer. When Hispanics do access health care, it often doesn’t consider their cultural context or home language, entrenching existing health disparities. That is why ROSAesROJO promotes preventive health care, educating women to adopt healthier behaviors.
Personal Bio
Aideé Granados is the Founder and Executive Leader of SuperVive (formerly known as ROSAesROJO), a nonprofit advancing health and wellness education for Hispanic women and their families in the U.S. Through culturally relevant programs focused on nutrition, mental health, physical activity, and empowered health, SuperVive builds Positive Health Communities that drive behavior change and prevent chronic diseases.
Originally from Tampico, Mexico, Aideé holds a B.A. in Business Administration and a Master’s in Education from Tecnológico de Monterrey. Her journey as an immigrant and cancer survivor revealed deep health disparities affecting Hispanic women, inspiring her to become a certified Health Coach and launch SuperVive.
Her work has been recognized with numerous honors, including the 2019 Minority Business Leader Award, 2019 SXSW Community Service Award, and fellowships with United Way’s Dallas Social Innovation Accelerator (2018), Dallas Public Voices/The OpEd Project (2019), The Roddenberry Foundation (2021), Echoing Green (2022), and Mira (2023).
Aideé leads with compassion and purpose, advocating for collective health and racial equity across Hispanic communities in the U.S.
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